Reports To: VP, Digital Audience

Location: Englewood, NJ

Salary: $90,000-$100,000

This is a full-time Hybrid position (3 days in the office) offering a competitive salary, healthcare, and a benefits package.

a360media is a multi-platform media company and publisher. Our media portfolio includes well-known Celebrity & Entertainment and Women's Lifestyle brands such as Us Weekly, InTouch, Life & Style, Closer, Soap Opera Digest, and Women's World. Outside of being one of the most successful publishers at newsstand, our brands are rapidly growing across digital channels, reaching more than 42MM+ unique views each month and 27MM+ social media fans through high-quality content.

Join our team! We are seeking a SEO Strategist for our lifestyle brands (Woman's World, First For Women, Soap Opera Digest & Soaps in Depth). As a SEO Strategist at a360media, you will play a crucial role in optimizing our digital footprint and driving organic search performance. You will work collaboratively with cross-functional teams to implement effective SEO strategies, analyze data, and stay up-to-date with industry trends to ensure our online visibility and search rankings are consistently optimized. You will have the opportunity to establish best-in-class SEO operations to drive digital audience growth and acquisition from organic search channels. The ideal candidate is a SEO subject matter expert who has experience leading content strategy at a major media brand or publisher. In this role, you will elevate and expand the search presence of well-regarded media titles. You must be a savvy self-starter who loves building from the ground up, leverages data and has excellent communication skills.

Core Responsibilities:

• Develop long and short-term strategic roadmaps for organic search (news, evergreen/lifestyle). Ensure alignment with key partners across digital and content teams.

• Maintain a set of Standard SEO Requirements and ensure they are followed by editors. Develop processes and communications to evaluate if content matches user intent.

• Conduct thorough keyword research to identify valuable opportunities and optimize existing content for targeted keywords. Keep a pulse on relevant topics to identify trends and opportunities.

• Partner with other digital marketing channels to identify synergies and optimization opportunities that lead to increases in incremental traffic and conversion.

• Monitor and analyze website performance using SEO tools and platforms, providing actionable insights and recommendations to improve results across Google properties (Search, Discover, News)

• Subject matter expertise in SEO. Stay current with industry trends, algorithm updates, and best practices to adjust strategies accordingly.

• Work with external agencies and consultants on comprehensive audits of our brands to identify shortcomings/opportunities (site speed, internal linking, information architecture etc.). Create a plan and roadmap to address results of audits.

• Conduct deep-dives and audits into topical focus areas. Provide clear takeaways and direction to the content team.

• Work closely with content and product teams to implement on-page and technical SEO recommendations, ensuring optimal website performance.

• Utilize data-driven insights to create detailed analytics reports on SEO performance, highlighting progress and areas for improvement.

• Support technical SEO (page indexing, site structure, crawling) as needed including QA.

• Clearly able to articulate the priority and importance of SEO to internal groups. Act as an SEO evangelist internally across functions to ensure we have the right foundations for content & products.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).

• Proven experience as an SEO Manager or Strategist with 3-5 years of experience and a track record of driving organic growth for a news media publisher.

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

• Able to clearly articulate business results from SEO investments using data.

• Experience with content management systems (CMS) and website platforms to implement SEO recommendations effectively.

• Proficiency and knowledge of search analytics tools (Google Analytics, GSC, Looker, Screaming Frog, NewzDash, Trisolute, SEMrush, Ahrefs, SimilarWeb)

• Strong communication skills and the ability to influence in order to build partnerships as well as drive initiatives internally